The Hello Kitty Wars

Posted on

It was January 2000 and McDonald’s Singapore had just launched 6 pairs of Hello Kitty dolls together with her boyfriend, Daniel.  Dressed in different costumes they were to be sold in low-priced Happy Meal combinations across their 114 outlets.  So began what became known as the “Hello Kitty Wars”.  At its peak, almost 300,000 Singaporeans […]